Podcasting Marketing Strategy

A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

Business & Finance, Marketing & Sales, Direct Marketing, Nonfiction, Computers
Cover of the book Podcasting Marketing Strategy by Daniel Rowles, Ciaran Rogers, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Daniel Rowles, Ciaran Rogers ISBN: 9780749486242
Publisher: Kogan Page Publication: May 3, 2019
Imprint: Kogan Page Language: English
Author: Daniel Rowles, Ciaran Rogers
ISBN: 9780749486242
Publisher: Kogan Page
Publication: May 3, 2019
Imprint: Kogan Page
Language: English

Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.

Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.

Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

More books from Kogan Page

Cover of the book How to Pass Numeracy Tests by Daniel Rowles, Ciaran Rogers
Cover of the book E-Commerce Website Optimization by Daniel Rowles, Ciaran Rogers
Cover of the book Logistics and Supply Chains in Emerging Markets by Daniel Rowles, Ciaran Rogers
Cover of the book Armstrong's Handbook of Performance Management by Daniel Rowles, Ciaran Rogers
Cover of the book Coaching and Mentoring by Daniel Rowles, Ciaran Rogers
Cover of the book Building and Sustaining a Coaching Culture by Daniel Rowles, Ciaran Rogers
Cover of the book The Operations Advantage by Daniel Rowles, Ciaran Rogers
Cover of the book Building the Agile Business through Digital Transformation by Daniel Rowles, Ciaran Rogers
Cover of the book Essay Writing Skills by Daniel Rowles, Ciaran Rogers
Cover of the book The Market Research and Insight Yearbook by Daniel Rowles, Ciaran Rogers
Cover of the book Develop Your Leadership Skills by Daniel Rowles, Ciaran Rogers
Cover of the book Experiential Marketing by Daniel Rowles, Ciaran Rogers
Cover of the book How to Master the IELTS: Over 4 Questions for All Parts of the International English Language Testing System by Daniel Rowles, Ciaran Rogers
Cover of the book Effective Business Writing by Daniel Rowles, Ciaran Rogers
Cover of the book Participation Marketing by Daniel Rowles, Ciaran Rogers
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy