Political Campaign Communication

Principles and Practices

Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Political Science, Government, Elections, Social Science
Cover of the book Political Campaign Communication by Robert E. Denton Jr., Judith S. Trent, Robert V. Friedenberg, Rowman & Littlefield Publishers
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Author: Robert E. Denton Jr., Judith S. Trent, Robert V. Friedenberg ISBN: 9781538112618
Publisher: Rowman & Littlefield Publishers Publication: July 19, 2019
Imprint: Rowman & Littlefield Publishers Language: English
Author: Robert E. Denton Jr., Judith S. Trent, Robert V. Friedenberg
ISBN: 9781538112618
Publisher: Rowman & Littlefield Publishers
Publication: July 19, 2019
Imprint: Rowman & Littlefield Publishers
Language: English

Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign.

Updates to The Ninth Edition Include:

  • Two completely new chapters – Chapter 6 and Chapter 13 – discuss ethical considerations of political campaign communication and the practice of contemporary journalism in today’s campaigns.
  • Political campaign communication from the ground-breaking 2016 presidential election.
  • Expanded material on use and tactics of social media, new platforms and communication technologies.

One of the most comprehensive and consistently updated volumes available on the subject, the ninth edition of Political Campaign Communication: Principles and Practice traces political communication from its roots in public speeches and campaign whistle-stops to the current explosion of information in the viral hothouse of social media, making it essential reading for students in communication and political science courses.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign.

Updates to The Ninth Edition Include:

One of the most comprehensive and consistently updated volumes available on the subject, the ninth edition of Political Campaign Communication: Principles and Practice traces political communication from its roots in public speeches and campaign whistle-stops to the current explosion of information in the viral hothouse of social media, making it essential reading for students in communication and political science courses.

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