Postfeminist Celebrity and Motherhood

Brand Mom

Nonfiction, Entertainment, Television, Performing Arts, Social & Cultural Studies, Social Science, Gender Studies, Women&
Cover of the book Postfeminist Celebrity and Motherhood by Jorie Lagerwey, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jorie Lagerwey ISBN: 9781317265702
Publisher: Taylor and Francis Publication: September 1, 2016
Imprint: Routledge Language: English
Author: Jorie Lagerwey
ISBN: 9781317265702
Publisher: Taylor and Francis
Publication: September 1, 2016
Imprint: Routledge
Language: English

This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.

More books from Taylor and Francis

Cover of the book Revival: The Economics of Poverty (1974) by Jorie Lagerwey
Cover of the book Accountability of Local Authorities in England and Wales, 1831-1935 Volume 2 (RLE Accounting) by Jorie Lagerwey
Cover of the book CBASP as a Distinctive Treatment for Persistent Depressive Disorder by Jorie Lagerwey
Cover of the book Russell by Jorie Lagerwey
Cover of the book Approaches to Wittgenstein by Jorie Lagerwey
Cover of the book Interdisciplinary Learning and Teaching in Higher Education by Jorie Lagerwey
Cover of the book Industrial South Wales 1750-1914 by Jorie Lagerwey
Cover of the book Improvisation Hypermedia and the Arts since 1945 by Jorie Lagerwey
Cover of the book The Organization for Security and Co-operation in Europe (OSCE) by Jorie Lagerwey
Cover of the book Catastrophe and Creation by Jorie Lagerwey
Cover of the book Determining the Economic Value of Water by Jorie Lagerwey
Cover of the book Making Dyslexia Work for You by Jorie Lagerwey
Cover of the book Early Humans and Their World by Jorie Lagerwey
Cover of the book Perspectives on Jewish Though by Jorie Lagerwey
Cover of the book The Classical Archaeology of Greece by Jorie Lagerwey
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy