PR 2.0 in a Web 2.0 World

What Is Public Relations 2.0?

Business & Finance, Marketing & Sales, Public Relations
Cover of the book PR 2.0 in a Web 2.0 World by Brian Solis, Deirdre K. Breakenridge, Pearson Education
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Author: Brian Solis, Deirdre K. Breakenridge ISBN: 9780131377820
Publisher: Pearson Education Publication: November 16, 2009
Imprint: FT Press Language: English
Author: Brian Solis, Deirdre K. Breakenridge
ISBN: 9780131377820
Publisher: Pearson Education
Publication: November 16, 2009
Imprint: FT Press
Language: English

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

 

Discover the new public relations for the Web 2.0 era--and what it means to you, the PR professional or client.

 

Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It’s not the tools that make Web 2.0 or New PR what it is today; it’s the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships....

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

 

Discover the new public relations for the Web 2.0 era--and what it means to you, the PR professional or client.

 

Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It’s not the tools that make Web 2.0 or New PR what it is today; it’s the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships....

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