PR 2.0 Is Here

Combine Traditional PR with Social Media for Heightened Results

Business & Finance, Marketing & Sales, Public Relations
Cover of the book PR 2.0 Is Here by Deirdre K. Breakenridge, Pearson Education
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Author: Deirdre K. Breakenridge ISBN: 9780131377691
Publisher: Pearson Education Publication: November 2, 2009
Imprint: FT Press Language: English
Author: Deirdre K. Breakenridge
ISBN: 9780131377691
Publisher: Pearson Education
Publication: November 2, 2009
Imprint: FT Press
Language: English

This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats.

 

Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.

 

PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what’s worked in the past so you can incorporate those practices as you propel forward.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats.

 

Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.

 

PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what’s worked in the past so you can incorporate those practices as you propel forward.

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