Price Elasticity

Research on Magnitude and Determinants

Business & Finance, Marketing & Sales, Advertising & Promotion, Economics, Economic History
Cover of the book Price Elasticity by Evelyn Friedel, Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Evelyn Friedel ISBN: 9783653992571
Publisher: Peter Lang Publication: October 16, 2014
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften Language: English
Author: Evelyn Friedel
ISBN: 9783653992571
Publisher: Peter Lang
Publication: October 16, 2014
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Language: English

Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing strategy to understand how price elasticities vary with market and product characteristics. Reflecting the academic and managerial need, the objective of the research is to gain a comprehensive understanding in two main areas, the magnitude of price elasticity and the determinants of price elasticity.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing strategy to understand how price elasticities vary with market and product characteristics. Reflecting the academic and managerial need, the objective of the research is to gain a comprehensive understanding in two main areas, the magnitude of price elasticity and the determinants of price elasticity.

More books from Peter Lang

Cover of the book Einkuenfte aus Leistungen nach § 22 Nr. 3 EStG by Evelyn Friedel
Cover of the book Schweizer Jahrbuch fuer Musikwissenschaft- Annales Suisses de Musicologie- Annuario Svizzero di Musicologia by Evelyn Friedel
Cover of the book Ererbte Waffen by Evelyn Friedel
Cover of the book Geschlechtergerechtigkeit unter dem Deckmantel der Leitbildneutralitaet by Evelyn Friedel
Cover of the book Cartesian Rationalism by Evelyn Friedel
Cover of the book Water and the Development of Africa by Evelyn Friedel
Cover of the book Observing «and» Analyzing Communication Behavior by Evelyn Friedel
Cover of the book Transitions dans la petite enfance by Evelyn Friedel
Cover of the book Compliance Defence by Evelyn Friedel
Cover of the book Clean Fashion by Evelyn Friedel
Cover of the book Creación y traducción en la España del siglo XIX by Evelyn Friedel
Cover of the book Philosophie der Kosmologie by Evelyn Friedel
Cover of the book The London Lock Hospital in the Nineteenth Century by Evelyn Friedel
Cover of the book Word and Faith in the Formation of Christian Personhood «coram Deo» by Evelyn Friedel
Cover of the book Die Verfassungsbestrebungen der Tanzimât-Periode by Evelyn Friedel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy