Price Elasticity

Research on Magnitude and Determinants

Business & Finance, Marketing & Sales, Advertising & Promotion, Economics, Economic History
Cover of the book Price Elasticity by Evelyn Friedel, Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Evelyn Friedel ISBN: 9783653992571
Publisher: Peter Lang Publication: October 16, 2014
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften Language: English
Author: Evelyn Friedel
ISBN: 9783653992571
Publisher: Peter Lang
Publication: October 16, 2014
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Language: English

Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing strategy to understand how price elasticities vary with market and product characteristics. Reflecting the academic and managerial need, the objective of the research is to gain a comprehensive understanding in two main areas, the magnitude of price elasticity and the determinants of price elasticity.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing strategy to understand how price elasticities vary with market and product characteristics. Reflecting the academic and managerial need, the objective of the research is to gain a comprehensive understanding in two main areas, the magnitude of price elasticity and the determinants of price elasticity.

More books from Peter Lang

Cover of the book Mutterschutz fuer GmbH-Geschaeftsfuehrerinnen by Evelyn Friedel
Cover of the book From Goethe to Novalis by Evelyn Friedel
Cover of the book Materialitaet(en) des Kultur- und Wissenstransfers in prae- und transnationalen Kontexten by Evelyn Friedel
Cover of the book Fighting Words by Evelyn Friedel
Cover of the book Religion Macht Freiheit by Evelyn Friedel
Cover of the book Transatlantic Poe by Evelyn Friedel
Cover of the book Studi Pergolesiani- Pergolesi Studies by Evelyn Friedel
Cover of the book Conjunctions and Other Parts of Speech by Evelyn Friedel
Cover of the book Mediated Girlhoods by Evelyn Friedel
Cover of the book Teachers and Students as Co-Learners by Evelyn Friedel
Cover of the book Paradoxes du plurilinguisme littéraire 1900 by Evelyn Friedel
Cover of the book The Remnants of Modernity by Evelyn Friedel
Cover of the book La question de lauteur en littératures africaines by Evelyn Friedel
Cover of the book The Wine Goblet of Ḥfeẓ by Evelyn Friedel
Cover of the book Phraseme im bilingualen Diskurs by Evelyn Friedel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy