Pricing, Online Marketing Behavior, and Analytics

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Pricing, Online Marketing Behavior, and Analytics by G. Viglia, Palgrave Macmillan US
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Author: G. Viglia ISBN: 9781137413260
Publisher: Palgrave Macmillan US Publication: May 9, 2014
Imprint: Palgrave Pivot Language: English
Author: G. Viglia
ISBN: 9781137413260
Publisher: Palgrave Macmillan US
Publication: May 9, 2014
Imprint: Palgrave Pivot
Language: English

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.

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