Product Planning Essentials

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Product Planning Essentials by Kenneth B. Kahn, SAGE Publications
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Author: Kenneth B. Kahn ISBN: 9781452238135
Publisher: SAGE Publications Publication: September 27, 2000
Imprint: SAGE Publications, Inc Language: English
Author: Kenneth B. Kahn
ISBN: 9781452238135
Publisher: SAGE Publications
Publication: September 27, 2000
Imprint: SAGE Publications, Inc
Language: English

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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