Project Stakeholder Management

Business & Finance, Business Reference, Education
Cover of the book Project Stakeholder Management by Pernille Eskerod, Anna Lund Jepsen, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Pernille Eskerod, Anna Lund Jepsen ISBN: 9781351908382
Publisher: Taylor and Francis Publication: December 19, 2016
Imprint: Routledge Language: English
Author: Pernille Eskerod, Anna Lund Jepsen
ISBN: 9781351908382
Publisher: Taylor and Francis
Publication: December 19, 2016
Imprint: Routledge
Language: English

Carrying out a project as planned is not a guarantee for success. Projects may fail because project management does not take the requirements, wishes and concerns of stakeholders sufficiently into account. Projects can only be successful through contributions from stakeholders. And it is the stakeholders that evaluate whether they find the project successful - an evaluation based on criteria that go beyond receiving the project deliverables. More often than not, the criteria are implicit and change during the project course. This is an enormous challenge for project managers. The route to better projects, say Pernille Eskerod and Anna Lund Jepsen, lies in finding ways to improve project stakeholder management. To manage stakeholders effectively, you need to know your stakeholders, their behaviours and attitudes towards the project. The authors give guidance on how to adopt an analytical and structured approach; how to document, store and retrieve your knowledge; how to plan your stakeholder interactions in advance; and how to make your plans explicit, at the very least internally. A well-conceived plan can prevent you from being carried away in the ’heat of the moment’ and help you spend your limited resources for stakeholder management in the best way. To make this plan, you need to agree on the objectives of your stakeholder strategy and ways to achieve them. Project Stakeholder Management offers tactics and tools founded on established marketing communications theory as well as strategic management for doing just that. This book is part of Gower’s Fundamentals of Project Management Series.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Carrying out a project as planned is not a guarantee for success. Projects may fail because project management does not take the requirements, wishes and concerns of stakeholders sufficiently into account. Projects can only be successful through contributions from stakeholders. And it is the stakeholders that evaluate whether they find the project successful - an evaluation based on criteria that go beyond receiving the project deliverables. More often than not, the criteria are implicit and change during the project course. This is an enormous challenge for project managers. The route to better projects, say Pernille Eskerod and Anna Lund Jepsen, lies in finding ways to improve project stakeholder management. To manage stakeholders effectively, you need to know your stakeholders, their behaviours and attitudes towards the project. The authors give guidance on how to adopt an analytical and structured approach; how to document, store and retrieve your knowledge; how to plan your stakeholder interactions in advance; and how to make your plans explicit, at the very least internally. A well-conceived plan can prevent you from being carried away in the ’heat of the moment’ and help you spend your limited resources for stakeholder management in the best way. To make this plan, you need to agree on the objectives of your stakeholder strategy and ways to achieve them. Project Stakeholder Management offers tactics and tools founded on established marketing communications theory as well as strategic management for doing just that. This book is part of Gower’s Fundamentals of Project Management Series.

More books from Taylor and Francis

Cover of the book Insurrection by Pernille Eskerod, Anna Lund Jepsen
Cover of the book Buddhism by Pernille Eskerod, Anna Lund Jepsen
Cover of the book Chronologies of Modern Terrorism by Pernille Eskerod, Anna Lund Jepsen
Cover of the book Masterplanning the Adaptive City by Pernille Eskerod, Anna Lund Jepsen
Cover of the book Health Equity, Social Justice and Human Rights by Pernille Eskerod, Anna Lund Jepsen
Cover of the book Heidegger by Pernille Eskerod, Anna Lund Jepsen
Cover of the book The Next Ten Years by Pernille Eskerod, Anna Lund Jepsen
Cover of the book The Self and Social Relationships by Pernille Eskerod, Anna Lund Jepsen
Cover of the book With All Our Strength by Pernille Eskerod, Anna Lund Jepsen
Cover of the book Party Politics in Taiwan by Pernille Eskerod, Anna Lund Jepsen
Cover of the book Schizophrenia by Pernille Eskerod, Anna Lund Jepsen
Cover of the book Data for Continuous Programmatic Improvement by Pernille Eskerod, Anna Lund Jepsen
Cover of the book Performance in a Militarized Culture by Pernille Eskerod, Anna Lund Jepsen
Cover of the book Math Instruction for Students with Learning Problems by Pernille Eskerod, Anna Lund Jepsen
Cover of the book Men's Sexual Health by Pernille Eskerod, Anna Lund Jepsen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy