Promoting Sustainable Behaviour

A practical guide to what works

Business & Finance, Business Reference, Business Ethics, Management & Leadership, Motivational
Cover of the book Promoting Sustainable Behaviour by Adam Corner, Taylor and Francis
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Author: Adam Corner ISBN: 9781351275941
Publisher: Taylor and Francis Publication: September 8, 2017
Imprint: Routledge Language: English
Author: Adam Corner
ISBN: 9781351275941
Publisher: Taylor and Francis
Publication: September 8, 2017
Imprint: Routledge
Language: English

Promoting sustainable behaviour is a critical part of society’s response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works.

There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing "what really works" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative – in households, when commuting, in  the workplace and beyond.

By looking beyond individual behaviours to people’s sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people’s interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Promoting sustainable behaviour is a critical part of society’s response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works.

There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing "what really works" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative – in households, when commuting, in  the workplace and beyond.

By looking beyond individual behaviours to people’s sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people’s interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.

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