Psychonomics: How Modern Science Aims to Conquer the Mind and How the Mind Prevails

Nonfiction, Health & Well Being, Psychology, Cognitive Psychology, Business & Finance, Management & Leadership, Decision Making & Problem Solving
Cover of the book Psychonomics: How Modern Science Aims to Conquer the Mind and How the Mind Prevails by Eric Robert Morse, Eric Robert Morse
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Author: Eric Robert Morse ISBN: 9781600200557
Publisher: Eric Robert Morse Publication: February 2, 2014
Imprint: Smashwords Edition Language: English
Author: Eric Robert Morse
ISBN: 9781600200557
Publisher: Eric Robert Morse
Publication: February 2, 2014
Imprint: Smashwords Edition
Language: English

We are in the midst of a brain science revolution. Highly sophisticated neuroimaging technology and cunning psychological experiments have helped researchers delve into the darkest corners of the human brain to shine light on how it works and explain human behavior.

Their conclusions boggle the mind: We make decisions before we are even conscious of our choices; we allow irrelevant influences to dominate our thought processes; and we go against our own best interest as a matter of course. In short, the latest brain science has conquered the mind and determined that we are all irrational and helpless in our condition.

But should that be the last word? In this startling account, Eric Robert Morse takes on the pop psychology establishment to show how this new understanding of the mind isn't the paradigm-shifting revelation it is claimed to be. With meticulous precision, Morse dissects the latest Behavioral Economics and brain imaging research to reveal a discipline that is full of holes and bordering on pseudoscience.

In Psychonomics, Morse uses captivating stories to bring to life the often mystifying world of behavioral psychology. We hear tales of beautiful fashion models and brilliant finance models, of MVP quarterbacks and GDP architects. In all of these stories, Morse shows how modern science uses the most advanced techne and experiments to defeat the human mind, and, ultimately, how the mind wins.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

We are in the midst of a brain science revolution. Highly sophisticated neuroimaging technology and cunning psychological experiments have helped researchers delve into the darkest corners of the human brain to shine light on how it works and explain human behavior.

Their conclusions boggle the mind: We make decisions before we are even conscious of our choices; we allow irrelevant influences to dominate our thought processes; and we go against our own best interest as a matter of course. In short, the latest brain science has conquered the mind and determined that we are all irrational and helpless in our condition.

But should that be the last word? In this startling account, Eric Robert Morse takes on the pop psychology establishment to show how this new understanding of the mind isn't the paradigm-shifting revelation it is claimed to be. With meticulous precision, Morse dissects the latest Behavioral Economics and brain imaging research to reveal a discipline that is full of holes and bordering on pseudoscience.

In Psychonomics, Morse uses captivating stories to bring to life the often mystifying world of behavioral psychology. We hear tales of beautiful fashion models and brilliant finance models, of MVP quarterbacks and GDP architects. In all of these stories, Morse shows how modern science uses the most advanced techne and experiments to defeat the human mind, and, ultimately, how the mind wins.

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