Public Relations

A Practical Approach

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Public Relations by Ellen Gunning, Macmillan Education UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ellen Gunning ISBN: 9781352002799
Publisher: Macmillan Education UK Publication: September 26, 2018
Imprint: Red Globe Press Language: English
Author: Ellen Gunning
ISBN: 9781352002799
Publisher: Macmillan Education UK
Publication: September 26, 2018
Imprint: Red Globe Press
Language: English

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the twenty-first century.

Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on Public Relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory Public Relations modules at universities.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the twenty-first century.

Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on Public Relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory Public Relations modules at universities.

More books from Macmillan Education UK

Cover of the book Sport Psychology by Ellen Gunning
Cover of the book The Creative Writing Handbook by Ellen Gunning
Cover of the book Jeanette Winterson by Ellen Gunning
Cover of the book Youth Work: Histories, Policy and Contexts by Ellen Gunning
Cover of the book Great Ways to Learn Anatomy and Physiology by Ellen Gunning
Cover of the book Anti-Racist Social Work by Ellen Gunning
Cover of the book Marxism and History by Ellen Gunning
Cover of the book Our Voices by Ellen Gunning
Cover of the book Child Protection by Ellen Gunning
Cover of the book Critical Keywords in Literary and Cultural Theory by Ellen Gunning
Cover of the book Challenging Social Work by Ellen Gunning
Cover of the book The Irish Diaspora in Britain, 1750-1939 by Ellen Gunning
Cover of the book Pharmacology for Midwives by Ellen Gunning
Cover of the book Public Value by Ellen Gunning
Cover of the book The Afghanistan Wars by Ellen Gunning
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy