Public Relations and the Power of Creativity

Strategic Opportunities, Innovation and Critical Challenges

Business & Finance, Marketing & Sales, Public Relations, Business Reference, Business Communication
Cover of the book Public Relations and the Power of Creativity by , Emerald Publishing Limited
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Author: ISBN: 9781787692992
Publisher: Emerald Publishing Limited Publication: October 4, 2018
Imprint: Emerald Publishing Limited Language: English
Author:
ISBN: 9781787692992
Publisher: Emerald Publishing Limited
Publication: October 4, 2018
Imprint: Emerald Publishing Limited
Language: English

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.

Public relations is often seen as the discipline that amplifies creative ideas developed by other sectors, but this is changing. With the blurring of lines among creative industries, organisations are increasingly turning to PR to generate the ‘big ideas’ at the heart of effective communication.

This volume gathers 12 outstanding contributions from scholars based in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway, Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.

Public relations is often seen as the discipline that amplifies creative ideas developed by other sectors, but this is changing. With the blurring of lines among creative industries, organisations are increasingly turning to PR to generate the ‘big ideas’ at the heart of effective communication.

This volume gathers 12 outstanding contributions from scholars based in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway, Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

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