Public Relations Metrics

Research and Evaluation

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science
Cover of the book Public Relations Metrics by , Taylor and Francis
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Author: ISBN: 9781135593261
Publisher: Taylor and Francis Publication: September 11, 2009
Imprint: Routledge Language: English
Author:
ISBN: 9781135593261
Publisher: Taylor and Francis
Publication: September 11, 2009
Imprint: Routledge
Language: English

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation.  The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation.  The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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