Refining Design for Business

Using analytics, marketing, and technology to inform customer-centric design

Nonfiction, Computers, Internet, Web Development, Web Site Design, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Refining Design for Business by Michael Krypel, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Michael Krypel ISBN: 9780133478365
Publisher: Pearson Education Publication: March 23, 2014
Imprint: Adobe Press Language: English
Author: Michael Krypel
ISBN: 9780133478365
Publisher: Pearson Education
Publication: March 23, 2014
Imprint: Adobe Press
Language: English

Innovation and technology have forever changed what it means to be a business. Some businesses now exist only online; increasingly, companies are being built with new technologies that require new skills; and customers are routinely accessing businesses via interactive visual and audio experiences–through web pages or apps, computers, and mobile devices.

 

These experiences are based on design, which has never been so important to the business world. Customers interact with designs by looking, clicking, typing, listening, speaking to, and touching them. These interactions largely occur where and when the customer chooses: alone on the couch at home, at work, at social events, while traveling on an airplane, and elsewhere. When people say they “read an article,” “bought a friend a gift,” “watched a video,” or “booked a hotel,” they’re talking about engaging with businesses by interacting with their designs.

 

No matter how great a business idea is, or what technology it relies on behind the scenes, a company needs to express itself visually in a way customers will understand and be able to interact with easily in order to be successful. The number of ways to translate an idea into a design is infinite, but which designs will also drive customer value? Michael Krypel’s Refining Design for Business answers this key question, showing you how to build a successful online business by creating engaging and measurable customer experiences.

 

In this book, you will learn how to:

• Change the standard design process most companies follow to enhance accountability for generating business and customer value, while creating new opportunities for collaboration and innovation.

• Understand customer goals and build a strategic marketing plan to continually realign the business around them.

• Use A/B testing and segmentation strategies to personalize experiences across a business.

 Develop new approaches through “visual business cases” that show how different companies have solved problems, including before-and-after examples of what the online businesses themselves actually looked like.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Innovation and technology have forever changed what it means to be a business. Some businesses now exist only online; increasingly, companies are being built with new technologies that require new skills; and customers are routinely accessing businesses via interactive visual and audio experiences–through web pages or apps, computers, and mobile devices.

 

These experiences are based on design, which has never been so important to the business world. Customers interact with designs by looking, clicking, typing, listening, speaking to, and touching them. These interactions largely occur where and when the customer chooses: alone on the couch at home, at work, at social events, while traveling on an airplane, and elsewhere. When people say they “read an article,” “bought a friend a gift,” “watched a video,” or “booked a hotel,” they’re talking about engaging with businesses by interacting with their designs.

 

No matter how great a business idea is, or what technology it relies on behind the scenes, a company needs to express itself visually in a way customers will understand and be able to interact with easily in order to be successful. The number of ways to translate an idea into a design is infinite, but which designs will also drive customer value? Michael Krypel’s Refining Design for Business answers this key question, showing you how to build a successful online business by creating engaging and measurable customer experiences.

 

In this book, you will learn how to:

• Change the standard design process most companies follow to enhance accountability for generating business and customer value, while creating new opportunities for collaboration and innovation.

• Understand customer goals and build a strategic marketing plan to continually realign the business around them.

• Use A/B testing and segmentation strategies to personalize experiences across a business.

 Develop new approaches through “visual business cases” that show how different companies have solved problems, including before-and-after examples of what the online businesses themselves actually looked like.

 

More books from Pearson Education

Cover of the book Expert C Programming by Michael Krypel
Cover of the book The Ultimate iPad by Michael Krypel
Cover of the book Stumbling on Wins (Bonus Content Edition) by Michael Krypel
Cover of the book Begin to Code with Python by Michael Krypel
Cover of the book How to Make Money with Mobile Marketing 2D Codes by Michael Krypel
Cover of the book File System Forensic Analysis by Michael Krypel
Cover of the book C++ Primer Plus by Michael Krypel
Cover of the book Exam Ref 70-347 Enabling Office 365 Services by Michael Krypel
Cover of the book Get a Life, Not a Job by Michael Krypel
Cover of the book Microsoft Visual Studio 2012 Unleashed by Michael Krypel
Cover of the book Visual Models for Software Requirements by Michael Krypel
Cover of the book The Rules of Parenting by Michael Krypel
Cover of the book The Mentoring Manual by Michael Krypel
Cover of the book NCLEX-PN Exam Cram by Michael Krypel
Cover of the book All a Twitter by Michael Krypel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy