Relationship Marketing in Professional Services

A Study of Agency-Client Dynamics in the Advertising Sector

Business & Finance
Cover of the book Relationship Marketing in Professional Services by Aino Halinen, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Aino Halinen ISBN: 9781134758135
Publisher: Taylor and Francis Publication: November 12, 2012
Imprint: Routledge Language: English
Author: Aino Halinen
ISBN: 9781134758135
Publisher: Taylor and Francis
Publication: November 12, 2012
Imprint: Routledge
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

More books from Taylor and Francis

Cover of the book Encyclopedia of Animal Rights and Animal Welfare by Aino Halinen
Cover of the book Translating Institutions by Aino Halinen
Cover of the book New Perspectives on State Socialism in China by Aino Halinen
Cover of the book Multilingual Digital Storytelling by Aino Halinen
Cover of the book What's Become of Australian Cultural Studies? by Aino Halinen
Cover of the book Gypsy Feminism by Aino Halinen
Cover of the book The Economics of Export Embargoes by Aino Halinen
Cover of the book Time, Tradition and Society in Greek Archaeology by Aino Halinen
Cover of the book Multi-generational Family Therapy by Aino Halinen
Cover of the book Mathematics and Multi-Ethnic Students by Aino Halinen
Cover of the book Freudian Unconscious and Cognitive Neuroscience by Aino Halinen
Cover of the book Emigration in 21st-Century India by Aino Halinen
Cover of the book Cultural Studies by Aino Halinen
Cover of the book Feminist Approaches for Men in Family Therapy by Aino Halinen
Cover of the book Neolithic Farming in Central Europe by Aino Halinen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy