Religions as Brands

New Perspectives on the Marketization of Religion and Spirituality

Nonfiction, Religion & Spirituality, Christianity, Church, Church & State
Cover of the book Religions as Brands by , Taylor and Francis
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Author: ISBN: 9781317067085
Publisher: Taylor and Francis Publication: April 1, 2016
Imprint: Routledge Language: English
Author:
ISBN: 9781317067085
Publisher: Taylor and Francis
Publication: April 1, 2016
Imprint: Routledge
Language: English

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.

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