Remaking the American Patient

How Madison Avenue and Modern Medicine Turned Patients into Consumers

Nonfiction, Health & Well Being, Medical, Patient Care, Health Care Delivery, Reference, Health Policy, History, Americas, United States, 20th Century
Cover of the book Remaking the American Patient by Nancy Tomes, The University of North Carolina Press
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Author: Nancy Tomes ISBN: 9781469622781
Publisher: The University of North Carolina Press Publication: January 6, 2016
Imprint: The University of North Carolina Press Language: English
Author: Nancy Tomes
ISBN: 9781469622781
Publisher: The University of North Carolina Press
Publication: January 6, 2016
Imprint: The University of North Carolina Press
Language: English

In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as "health care," Tomes considers what it means to be a "good" patient. As she shows, this history of the coevolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as "health care," Tomes considers what it means to be a "good" patient. As she shows, this history of the coevolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today.

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