Research Methods in Tourism, Hospitality and Events Management

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Research Methods in Tourism, Hospitality and Events Management by Professor Paul Brunt, Dr. Susan Horner, Dr. Natalie Semley, SAGE Publications
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Author: Professor Paul Brunt, Dr. Susan Horner, Dr. Natalie Semley ISBN: 9781526422262
Publisher: SAGE Publications Publication: September 27, 2017
Imprint: SAGE Publications Ltd Language: English
Author: Professor Paul Brunt, Dr. Susan Horner, Dr. Natalie Semley
ISBN: 9781526422262
Publisher: SAGE Publications
Publication: September 27, 2017
Imprint: SAGE Publications Ltd
Language: English

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative.

In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.

The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers.

Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative.

In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.

The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers.

Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.

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