Retail Branding and Store Loyalty

Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Retail Branding and Store Loyalty by Bettina Berg, Springer Fachmedien Wiesbaden
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bettina Berg ISBN: 9783658015961
Publisher: Springer Fachmedien Wiesbaden Publication: September 7, 2013
Imprint: Springer Gabler Language: English
Author: Bettina Berg
ISBN: 9783658015961
Publisher: Springer Fachmedien Wiesbaden
Publication: September 7, 2013
Imprint: Springer Gabler
Language: English

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.​

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.​

More books from Springer Fachmedien Wiesbaden

Cover of the book Das Anlagevermögen in der kommunalen Doppik by Bettina Berg
Cover of the book Erfolgsfaktor Corporate Identity by Bettina Berg
Cover of the book Business Innovation: Das St. Galler Modell by Bettina Berg
Cover of the book Bausanierung by Bettina Berg
Cover of the book Differenz unter Bedingungen von Differenz by Bettina Berg
Cover of the book Einführung in die Kreislaufwirtschaft by Bettina Berg
Cover of the book Profilierung by Bettina Berg
Cover of the book Sozialer Wandel by Bettina Berg
Cover of the book Peer Review für wissenschaftliche Fachjournale by Bettina Berg
Cover of the book The Professionalization of Coaching by Bettina Berg
Cover of the book Transformationsmodell nachhaltiger Unternehmensführung durch Unternehmensentwicklung by Bettina Berg
Cover of the book Cobaltgruppe: Elemente der neunten Nebengruppe by Bettina Berg
Cover of the book Das Prinzip Glück by Bettina Berg
Cover of the book Basiswissen Bilanzplanung by Bettina Berg
Cover of the book Kompetenzmessung in der Praxis by Bettina Berg
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy