Rethinking Luxury

Business & Finance, Marketing & Sales
Cover of the book Rethinking Luxury by Dr Martin C. Wittig, Dr Fabian Sommerrock, LID Publishing
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Author: Dr Martin C. Wittig, Dr Fabian Sommerrock ISBN: 9781910649138
Publisher: LID Publishing Publication: December 5, 2014
Imprint: Language: English
Author: Dr Martin C. Wittig, Dr Fabian Sommerrock
ISBN: 9781910649138
Publisher: LID Publishing
Publication: December 5, 2014
Imprint:
Language: English

The luxury market has long been the exception. Protected for decades and even centuries from swings in economic fate and taste by consumers with money and demands for something extraordinary, the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market. Rethinking Luxury paints a roadmap for the future of marketing to the rich and superwealthy. Written by experts in the sector, the book combines broad strategic knowledge with probing sector research. It couples scientific research documenting the transformation with exclusive insider information. Case studies highlight what works now and what s likely to continue working in the future. This important work will become the handbook of how to win the attention of affluent consumers and ignite their passion for rare and bespoke products.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The luxury market has long been the exception. Protected for decades and even centuries from swings in economic fate and taste by consumers with money and demands for something extraordinary, the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market. Rethinking Luxury paints a roadmap for the future of marketing to the rich and superwealthy. Written by experts in the sector, the book combines broad strategic knowledge with probing sector research. It couples scientific research documenting the transformation with exclusive insider information. Case studies highlight what works now and what s likely to continue working in the future. This important work will become the handbook of how to win the attention of affluent consumers and ignite their passion for rare and bespoke products.

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