Review of Marketing Research

Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book Review of Marketing Research by , Emerald Group Publishing Limited
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781781907610
Publisher: Emerald Group Publishing Limited Publication: June 26, 2013
Imprint: Emerald Group Publishing Limited Language: English
Author:
ISBN: 9781781907610
Publisher: Emerald Group Publishing Limited
Publication: June 26, 2013
Imprint: Emerald Group Publishing Limited
Language: English

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.

More books from Emerald Group Publishing Limited

Cover of the book Neo-Transitional Economics by
Cover of the book Research in Consumer Behavior by
Cover of the book Looking Back, Moving Forward by
Cover of the book Current Issues in Libraries, Information Science and Related Fields by
Cover of the book Advances in Mergers and Acquisitions by
Cover of the book Tourists’ Perceptions and Assessments by
Cover of the book Advances in Hospitality and Leisure by
Cover of the book Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics by
Cover of the book Communication and Information Technologies Annual by
Cover of the book Accounting and Control for Sustainability by
Cover of the book Digital Humanities by
Cover of the book A Research Annual by
Cover of the book Institutional Reforms in the Public Sector by
Cover of the book Resource Allocation Problems in Supply Chains by
Cover of the book Enterprising Places by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy