Running the Digital Branch

Guidelines for Operating the Library Website

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Reference
Cover of the book Running the Digital Branch by David Lee King, American Library Association
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Author: David Lee King ISBN: 9780838994382
Publisher: American Library Association Publication: January 1, 2012
Imprint: ALA TechSource Language: English
Author: David Lee King
ISBN: 9780838994382
Publisher: American Library Association
Publication: January 1, 2012
Imprint: ALA TechSource
Language: English
Maintaining a library website is as important as its initial development. In this issue of Library Technology Reports King draws from his team’s four-year experience running the acclaimed digital branch of the Topeka & Shawnee County Public Library (TSCPL). From website tweaks to staffing issues, King outlines recommended strategies and workflow plans for continually meeting library users’ needs and effectively highlighting library programs and services, including Ways to engage library users in conversations about books, movies, and other materials A detailed listing of what data TSCPL tracks and the tools they use for the website, blogs, and social media platforms such as YouTube, Twitter, Facebook, and FourSquare Their team’s approach to efficiently maintaining 24 blogs and six social media accounts Tips for using rotating banner ads to draw attention to website content, a technique which brought in 3,000+ page views for a post about the new library catalog Reasons behind the decision to migrate to the WordPress content management system (CMS) How gathering customer feedback led to more effective location for their My Account link The lessons learned by King and his team at TSCPL can help any library sharpen their presence on the Web while efficiently maintaining library website operations.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Maintaining a library website is as important as its initial development. In this issue of Library Technology Reports King draws from his team’s four-year experience running the acclaimed digital branch of the Topeka & Shawnee County Public Library (TSCPL). From website tweaks to staffing issues, King outlines recommended strategies and workflow plans for continually meeting library users’ needs and effectively highlighting library programs and services, including Ways to engage library users in conversations about books, movies, and other materials A detailed listing of what data TSCPL tracks and the tools they use for the website, blogs, and social media platforms such as YouTube, Twitter, Facebook, and FourSquare Their team’s approach to efficiently maintaining 24 blogs and six social media accounts Tips for using rotating banner ads to draw attention to website content, a technique which brought in 3,000+ page views for a post about the new library catalog Reasons behind the decision to migrate to the WordPress content management system (CMS) How gathering customer feedback led to more effective location for their My Account link The lessons learned by King and his team at TSCPL can help any library sharpen their presence on the Web while efficiently maintaining library website operations.

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