Saving the World at Business School

A Conversation with Andrew J. Hoffman

The notions of ‘environmental sustainability’ and ‘big business’ sometimes seem as incompatible as oil and water. Andrew Hoffman, Professor of Sustainable Enterprise at the University of Michigan's Ross School of Business, however, is certain that this synthesis is possible. But for it to happen, he argues, we need to seriously reconsider the way we currently conduct public policy and even some deep aspects of our current societal values.