Scenarios

The Art of Strategic Conversation

Business & Finance, Management & Leadership, Decision Making & Problem Solving
Cover of the book Scenarios by Kees van der Heijden, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kees van der Heijden ISBN: 9781119995524
Publisher: Wiley Publication: March 10, 2011
Imprint: Wiley Language: English
Author: Kees van der Heijden
ISBN: 9781119995524
Publisher: Wiley
Publication: March 10, 2011
Imprint: Wiley
Language: English

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.

More books from Wiley

Cover of the book Health Visiting by Kees van der Heijden
Cover of the book The Demise of the Dollar... by Kees van der Heijden
Cover of the book Comprehensive Commentary on Kant's Religion Within the Bounds of Bare Reason by Kees van der Heijden
Cover of the book Cost Reduction and Control Best Practices by Kees van der Heijden
Cover of the book Wealth, War and Wisdom by Kees van der Heijden
Cover of the book Statistics for Terrified Biologists by Kees van der Heijden
Cover of the book Launch a WordPress.com Blog In A Day For Dummies by Kees van der Heijden
Cover of the book Milk and Dairy Products in Human Nutrition by Kees van der Heijden
Cover of the book Dealing with Aging Process Facilities and Infrastructure by Kees van der Heijden
Cover of the book Political Theology II by Kees van der Heijden
Cover of the book Data Science Using Python and R by Kees van der Heijden
Cover of the book Incorporating Your Business For Dummies by Kees van der Heijden
Cover of the book International Construction Contracts by Kees van der Heijden
Cover of the book Clinician's Guide to Posttraumatic Stress Disorder by Kees van der Heijden
Cover of the book Psychological Science Under Scrutiny by Kees van der Heijden
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy