Seducing the Subconscious

The Psychology of Emotional Influence in Advertising

Nonfiction, Health & Well Being, Psychology, Cognitive Psychology
Cover of the book Seducing the Subconscious by Robert Heath, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert Heath ISBN: 9781119969006
Publisher: Wiley Publication: March 21, 2012
Imprint: Wiley-Blackwell Language: English
Author: Robert Heath
ISBN: 9781119969006
Publisher: Wiley
Publication: March 21, 2012
Imprint: Wiley-Blackwell
Language: English

Our relationship with ads: it's complicated

A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Our relationship with ads: it's complicated

A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

More books from Wiley

Cover of the book Pricing on Purpose by Robert Heath
Cover of the book Saltwater Aquariums For Dummies by Robert Heath
Cover of the book Digital Spectral Analysis by Robert Heath
Cover of the book Advanced Processing and Manufacturing Technologies for Structural and Multifunctional Materials VII by Robert Heath
Cover of the book Thermoset Nanocomposites by Robert Heath
Cover of the book Philosophy for Children in Transition by Robert Heath
Cover of the book Spray Drying Techniques for Food Ingredient Encapsulation by Robert Heath
Cover of the book Assessing Neuromotor Readiness for Learning by Robert Heath
Cover of the book Freeform Optics for LED Packages and Applications by Robert Heath
Cover of the book Crime in Context by Robert Heath
Cover of the book Saving Globalization by Robert Heath
Cover of the book Counterparty Credit Risk, Collateral and Funding by Robert Heath
Cover of the book Applied Hydro-Aeromechanics in Oil and Gas Drilling by Robert Heath
Cover of the book Labor, Economy, and Society by Robert Heath
Cover of the book Electric Drives by Robert Heath
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy