Seeing What's Next

Using the Theories of Innovation to Predict Industry Change

Nonfiction, Science & Nature, Technology, Nanotechnology, Business & Finance, Management & Leadership, Management
Cover of the book Seeing What's Next by Clayton M. Christensen, Scott D. Anthony, Erik A. Roth, Harvard Business Review Press
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Author: Clayton M. Christensen, Scott D. Anthony, Erik A. Roth ISBN: 9781422154649
Publisher: Harvard Business Review Press Publication: September 7, 2004
Imprint: Harvard Business Review Press Language: English
Author: Clayton M. Christensen, Scott D. Anthony, Erik A. Roth
ISBN: 9781422154649
Publisher: Harvard Business Review Press
Publication: September 7, 2004
Imprint: Harvard Business Review Press
Language: English

Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.

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Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.

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