Selling Architectural Ideas

Nonfiction, Art & Architecture, Architecture
Cover of the book Selling Architectural Ideas by Tom Porter, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tom Porter ISBN: 9781135809140
Publisher: Taylor and Francis Publication: September 2, 2003
Imprint: Taylor & Francis Language: English
Author: Tom Porter
ISBN: 9781135809140
Publisher: Taylor and Francis
Publication: September 2, 2003
Imprint: Taylor & Francis
Language: English

As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.

More books from Taylor and Francis

Cover of the book Reliability Centered Maintenance – Reengineered by Tom Porter
Cover of the book Schools and Food Education in the 21st Century by Tom Porter
Cover of the book Energy Price Shocks and Macroeconomic Performance by Tom Porter
Cover of the book New Approaches to Cinematic Space by Tom Porter
Cover of the book Reading Science by Tom Porter
Cover of the book Sexualised Crimes, Armed Conflict and the Law by Tom Porter
Cover of the book Cultural Sustainability and the Nature-Culture Interface by Tom Porter
Cover of the book The School Recruitment Handbook by Tom Porter
Cover of the book Educational Futures by Tom Porter
Cover of the book The Handbook of Eyewitness Psychology: Volume I by Tom Porter
Cover of the book Women with Visible and Invisible Disabilities by Tom Porter
Cover of the book The Philosophy of Curiosity by Tom Porter
Cover of the book Jurisdiction and Arbitration Agreements in International Commercial Law by Tom Porter
Cover of the book Learning in Groups by Tom Porter
Cover of the book The Anthropology of Love and Anger by Tom Porter
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy