Semiotics: A critical analysis of three advertisements

Business & Finance, Marketing & Sales
Cover of the book Semiotics: A critical analysis of three advertisements by Minea Linke, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Minea Linke ISBN: 9783638257138
Publisher: GRIN Publishing Publication: February 26, 2004
Imprint: GRIN Publishing Language: English
Author: Minea Linke
ISBN: 9783638257138
Publisher: GRIN Publishing
Publication: February 26, 2004
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: second upper degree, University of Lincoln (-), 12 entries in the bibliography, language: English, abstract: Semiotics is often easily described as the study of signs, though this definition does not foreshadow the dimension of this topic. The reason for this is that the term 'sign' is a concept of broad comprehension; a sign is a meaningful unit, which is interpreted as 'standing for' something other than itself. Signs are found in the physical form of words, images, sounds, acts or objects (...) they have no intrinsic meaning and become signs only when sign-users invest them with meaning with reference to a recognized code (Chandler, 2002, p.241). The definition of a sign as a 'thing-plus-meaning' was given by J. Williamson (Williamson, 2002, p.17). The meaning, which is made out of signs, is of great importance for us, because it is a means to structure our life, thus the study of signs is important within advertising that is a part of our daily life. The task of this paper is to show how signs create meaning by analysing three different advertisements for small cars of different brands. With the help of semiotics, but also by the consideration of the external environment of the advertisement, their messages should be identified. In the first chapter the model of the Swiss linguist Ferdinand de Saussure is discussed. The second chapter includes the model of the American philosopher Charles Sanders Peirce and in the third chapter the models of Roland Bathes and Erwin Panofsky are demonstrated. Starting from these models the different advertisements are discussed in chapter four to seven. Each advertisement is classified by one of the models mentioned above. The additional investigation of the target audience and the external environment will justify the different messages. The conclusion in chapter eight represents a résumé of the role of semiotics within advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: second upper degree, University of Lincoln (-), 12 entries in the bibliography, language: English, abstract: Semiotics is often easily described as the study of signs, though this definition does not foreshadow the dimension of this topic. The reason for this is that the term 'sign' is a concept of broad comprehension; a sign is a meaningful unit, which is interpreted as 'standing for' something other than itself. Signs are found in the physical form of words, images, sounds, acts or objects (...) they have no intrinsic meaning and become signs only when sign-users invest them with meaning with reference to a recognized code (Chandler, 2002, p.241). The definition of a sign as a 'thing-plus-meaning' was given by J. Williamson (Williamson, 2002, p.17). The meaning, which is made out of signs, is of great importance for us, because it is a means to structure our life, thus the study of signs is important within advertising that is a part of our daily life. The task of this paper is to show how signs create meaning by analysing three different advertisements for small cars of different brands. With the help of semiotics, but also by the consideration of the external environment of the advertisement, their messages should be identified. In the first chapter the model of the Swiss linguist Ferdinand de Saussure is discussed. The second chapter includes the model of the American philosopher Charles Sanders Peirce and in the third chapter the models of Roland Bathes and Erwin Panofsky are demonstrated. Starting from these models the different advertisements are discussed in chapter four to seven. Each advertisement is classified by one of the models mentioned above. The additional investigation of the target audience and the external environment will justify the different messages. The conclusion in chapter eight represents a résumé of the role of semiotics within advertising.

More books from GRIN Publishing

Cover of the book Microfinance investments in German retail banking by Minea Linke
Cover of the book Direct Broadcast Satellite, Telephone / Traditional Cable by Minea Linke
Cover of the book The developments and technical innovations of the 19th century U.S. pictured on Alec Michod's 'The White City' by Minea Linke
Cover of the book Changes in Physical Performance of Children with Scoliosis Courtesy of Remedial Exercises Therapy by Minea Linke
Cover of the book Translating and Reimagining - Recovering Pizarnik in her late Prose Works by Minea Linke
Cover of the book Der Gerichtstag des Löwen im mittelalterlichen 'Reinhart Fuchs' by Minea Linke
Cover of the book Is there such a thing as Global Governance? by Minea Linke
Cover of the book Mrs. Warren and the problem of prostitution and the temptations of Vivie Warren in Bernard Shaw's 'Mrs. Warren's Profession' by Minea Linke
Cover of the book Antisemitism in the German Women's Movement 1865-1933 by Minea Linke
Cover of the book Die Außen- und Deutschlandpolitik der Bundesrepublik Deutschland 1966 - 1969 by Minea Linke
Cover of the book The interior versus the exterior in Orson Welles's 'Macbeth' and Laurence Olivier's 'Hamlet' in comparison by Minea Linke
Cover of the book Challenges in development in Ngamiland, Botswana by Minea Linke
Cover of the book Beschreibung stationärer Bakterienkulturen unter besonderer Berücksichtigung der Respiration by Minea Linke
Cover of the book Determinants of Growth (General) and Regional Growth, Theory and Evidence by Minea Linke
Cover of the book A Prairie Stage Companion - Current Structure And Development of Professional Theatre in the United States by Minea Linke
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy