| Author: | B. Hultén, N. Broweus, M. van Dijk, Marcus van Dijk | ISBN: | 9780230237049 |
| Publisher: | Palgrave Macmillan UK | Publication: | May 21, 2009 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | B. Hultén, N. Broweus, M. van Dijk, Marcus van Dijk |
| ISBN: | 9780230237049 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | May 21, 2009 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
