Shaping International Public Opinion

A Model for Nation Branding and Public Diplomacy

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Shaping International Public Opinion by , Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781433135736
Publisher: Peter Lang Publication: March 27, 2017
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author:
ISBN: 9781433135736
Publisher: Peter Lang
Publication: March 27, 2017
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

Bridging two «camps» in the field of international public opinion – nation branding and public diplomacy – this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries.

Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy.

Written for practitioners, researchers, teachers, and students of public diplomacy, international relations, media/journalism, and strategic communication, among others, the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bridging two «camps» in the field of international public opinion – nation branding and public diplomacy – this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries.

Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy.

Written for practitioners, researchers, teachers, and students of public diplomacy, international relations, media/journalism, and strategic communication, among others, the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.

More books from Peter Lang

Cover of the book The Concept of Divine Love in the Context of the God-World Relationship by
Cover of the book The Snag of The Sword by
Cover of the book Das System der Rechtsbehelfe im Insolvenzverfahren by
Cover of the book Virtual Reality Real Visuality by
Cover of the book The Eye and the Gaze by
Cover of the book Censure et autorités publiques by
Cover of the book Confrontations au national-socialisme dans l'Europe francophone et germanophone (1919-1949)/ Auseinandersetzungen mit dem Nationalsozialismus im deutsch- und franzoesischsprachigen Europa (1919-1949 by
Cover of the book «Grammaire des Dames»-«Grammatica per le Dame» by
Cover of the book Lavortement en Irlande : 19832013 by
Cover of the book LItalia centrale e la creazione di una «koiné» culturale? by
Cover of the book Untertitelung: interlinguale, intralinguale und intersemiotische Aspekte by
Cover of the book Postgraduate Study in Australia by
Cover of the book Die energetische Nutzung von Biomasse im Sinne des § 35 Abs. 1 Nr. 6 BauGB Gesetzliche Vorgaben und Verwaltungspraxis by
Cover of the book The Rise and Fall of the Aramaeans in the Ancient Near East, from Their First Appearance until 732 BCE by
Cover of the book Die Norm- und Bindungswirkung des Interessenausgleichs by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy