Social Marketing

Business & Finance
Cover of the book Social Marketing by Michael T. Ewing, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Michael T. Ewing ISBN: 9781136404276
Publisher: Taylor and Francis Publication: October 12, 2012
Imprint: Routledge Language: English
Author: Michael T. Ewing
ISBN: 9781136404276
Publisher: Taylor and Francis
Publication: October 12, 2012
Imprint: Routledge
Language: English

Harness commercial marketing techniques to spark social change!

American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing.

Social Marketing brings you:

  • an overview of recent global developments in social marketing
  • a study comparing the effectiveness of a CRM program with that of “ambush” advertising
  • a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities
  • a wary look at the “darker side” of globalization and liberalization
  • and more!
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Harness commercial marketing techniques to spark social change!

American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing.

Social Marketing brings you:

More books from Taylor and Francis

Cover of the book Shaping the American Interior by Michael T. Ewing
Cover of the book Philosophic Classics by Michael T. Ewing
Cover of the book Letters from the East by Michael T. Ewing
Cover of the book medi@sia by Michael T. Ewing
Cover of the book European Foreign Conflict Reporting by Michael T. Ewing
Cover of the book When For-Profit Meets Nonprofit by Michael T. Ewing
Cover of the book Communication, Public Opinion, and Globalization in Urban China by Michael T. Ewing
Cover of the book The End of the Developmental State? by Michael T. Ewing
Cover of the book Recognition of Prior Learning by Michael T. Ewing
Cover of the book Total Relationship Marketing by Michael T. Ewing
Cover of the book The Routledge Companion to Biology in Art and Architecture by Michael T. Ewing
Cover of the book Poetics of Cinema by Michael T. Ewing
Cover of the book Cultural Difference and Material Culture in Middle English Romance by Michael T. Ewing
Cover of the book People and Societies by Michael T. Ewing
Cover of the book Between Global and Local by Michael T. Ewing
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy