Social Marketing

Business & Finance
Cover of the book Social Marketing by Michael T. Ewing, Taylor and Francis
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Author: Michael T. Ewing ISBN: 9781136404276
Publisher: Taylor and Francis Publication: October 12, 2012
Imprint: Routledge Language: English
Author: Michael T. Ewing
ISBN: 9781136404276
Publisher: Taylor and Francis
Publication: October 12, 2012
Imprint: Routledge
Language: English

Harness commercial marketing techniques to spark social change!

American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing.

Social Marketing brings you:

  • an overview of recent global developments in social marketing
  • a study comparing the effectiveness of a CRM program with that of “ambush” advertising
  • a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities
  • a wary look at the “darker side” of globalization and liberalization
  • and more!
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Harness commercial marketing techniques to spark social change!

American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing.

Social Marketing brings you:

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