Social Media Campaigns

Strategies for Public Relations and Marketing

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication, Advertising & Promotion
Cover of the book Social Media Campaigns by Carolyn Mae Kim, Taylor and Francis
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Author: Carolyn Mae Kim ISBN: 9781317312871
Publisher: Taylor and Francis Publication: May 26, 2016
Imprint: Routledge Language: English
Author: Carolyn Mae Kim
ISBN: 9781317312871
Publisher: Taylor and Francis
Publication: May 26, 2016
Imprint: Routledge
Language: English

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment. 

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