Social Media Marketing

A critical and evaluative account on the emergence and principles of social media marketing and its true potential to enhance the marketing initiatives of hotels and other organisations

Nonfiction, Computers, Application Software, Multimedia
Cover of the book Social Media Marketing by Christoph Müller, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christoph Müller ISBN: 9783656266969
Publisher: GRIN Verlag Publication: September 4, 2012
Imprint: GRIN Verlag Language: English
Author: Christoph Müller
ISBN: 9783656266969
Publisher: GRIN Verlag
Publication: September 4, 2012
Imprint: GRIN Verlag
Language: English

Scientific Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, The University of Surrey, language: English, abstract: This paper aims to present a critical and evaluative analysis on the emergence and principles of social media marketing and its true potential to enhance an organisation's marketing efforts. In particular, it outlines the shift in consumer power, influence and behaviour over the last few decades, the development and contemporary notions of relationship-oriented marketing and the contribution of social media in all these processes. Furthermore, the paper deals with the concept of customer relationship management, applicable online marketing techniques and the way social media can be integrated in an organisation's marketing activities in terms of customer acquisition, retention and extension. Notions of the potential of social media marketing in the hotel industry are set in context with online marketing best practice and theoretical assumptions to identify possible contradictions and knowledge gaps.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Scientific Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, The University of Surrey, language: English, abstract: This paper aims to present a critical and evaluative analysis on the emergence and principles of social media marketing and its true potential to enhance an organisation's marketing efforts. In particular, it outlines the shift in consumer power, influence and behaviour over the last few decades, the development and contemporary notions of relationship-oriented marketing and the contribution of social media in all these processes. Furthermore, the paper deals with the concept of customer relationship management, applicable online marketing techniques and the way social media can be integrated in an organisation's marketing activities in terms of customer acquisition, retention and extension. Notions of the potential of social media marketing in the hotel industry are set in context with online marketing best practice and theoretical assumptions to identify possible contradictions and knowledge gaps.

More books from GRIN Verlag

Cover of the book Das Bauhaus und die neue Frau by Christoph Müller
Cover of the book Die Abgrenzung des Konsolidierungskreises - Ein Vergleich zwischen den Regelungen nach IAS/IFRS und den Vorschriften des HGB by Christoph Müller
Cover of the book Der Umgang mit Inklusion im Rahmen organisatorischer Veränderungsprozesse by Christoph Müller
Cover of the book Faszinosum: Gewalt by Christoph Müller
Cover of the book Unterrichtseinheit: Teilen wie (Sankt) Martin - 1.+ 2. Klasse by Christoph Müller
Cover of the book EKG-Rhythmus Bibliothek by Christoph Müller
Cover of the book Chancengleichheit für alle an deutschen Schulen? by Christoph Müller
Cover of the book Zu: Catulls 'Carmen 8 und 76' - Zweimal Abschied von Lesbia? by Christoph Müller
Cover of the book Amazon business plan by Christoph Müller
Cover of the book Fußballberichterstattung in der NS-Zeit by Christoph Müller
Cover of the book Rassenideologie und Antisemitismus im faschistischen Italien by Christoph Müller
Cover of the book Das Qualitätsprogramm MUM by Christoph Müller
Cover of the book Strukturmerkmale des Europäischen Betriebsrats im Vergleich zum Deutschen Betriebsrat by Christoph Müller
Cover of the book Kostenersatz für Vermeidungs- und Sanierungsmaßnahmen einschließlich Deckungsvorsorge by Christoph Müller
Cover of the book A study of the extent and forms of school violence and delinquency: the dynamics of race, age, gender, social class, poverty and family by Christoph Müller
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy