Social Media Performance Evaluation and Success Measurements

Nonfiction, Computers, Internet
Cover of the book Social Media Performance Evaluation and Success Measurements by , IGI Global
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Author: ISBN: 9781522519942
Publisher: IGI Global Publication: December 21, 2016
Imprint: Information Science Reference Language: English
Author:
ISBN: 9781522519942
Publisher: IGI Global
Publication: December 21, 2016
Imprint: Information Science Reference
Language: English

There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

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