Social Networks & Social Network Analysis in Companies

An overview of the internal and external power of Social Networks

Business & Finance, Marketing & Sales
Cover of the book Social Networks & Social Network Analysis in Companies by Markus Hoffmann, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Markus Hoffmann ISBN: 9783656020417
Publisher: GRIN Publishing Publication: October 4, 2011
Imprint: GRIN Publishing Language: English
Author: Markus Hoffmann
ISBN: 9783656020417
Publisher: GRIN Publishing
Publication: October 4, 2011
Imprint: GRIN Publishing
Language: English
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Management Center Innsbruck, language: English, abstract: This term paper is about Social Networks, Social Network Analysis, as well as its use in marketing and its history. Chapter 2 'The Internal Power of Social Networks' is about the question of what a Social Network is and about the History of Social Network Analysis. It also examines social networks in companies, the question of how executives can create energy in companies and the most common problems that typically come along with social networks in companies. Chapter 3 'The External Use of Social Networks' explains how companies can gain and maintain social capital and make use of the modern forms of social media. It also gives some general advise on the most popular social networking platforms.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Management Center Innsbruck, language: English, abstract: This term paper is about Social Networks, Social Network Analysis, as well as its use in marketing and its history. Chapter 2 'The Internal Power of Social Networks' is about the question of what a Social Network is and about the History of Social Network Analysis. It also examines social networks in companies, the question of how executives can create energy in companies and the most common problems that typically come along with social networks in companies. Chapter 3 'The External Use of Social Networks' explains how companies can gain and maintain social capital and make use of the modern forms of social media. It also gives some general advise on the most popular social networking platforms.

More books from GRIN Publishing

Cover of the book Inflation and the Phillips curve by Markus Hoffmann
Cover of the book Empire without an Emperor. America's inability to rule the world and its consequences. by Markus Hoffmann
Cover of the book The Impact of the Cold War on Germany's Immigration and Citizenship Policies from 1945 to 2000 by Markus Hoffmann
Cover of the book International Celebrity Endorsement in the case of l'Oréal by Markus Hoffmann
Cover of the book Deconstruction of Stereotypes in 'East is East' and 'Ae Fond Kiss' by Markus Hoffmann
Cover of the book The embodied mind by Markus Hoffmann
Cover of the book Folk Etymology as a Linguistic Phenomenon by Markus Hoffmann
Cover of the book Travel & Tourism: How far have women's and young girls' travel experience differed from men's in the 19th century? by Markus Hoffmann
Cover of the book International Political Economy: Susan Strange by Markus Hoffmann
Cover of the book The representation of British India in literary from 1772 to 1976. A comparison of 'The Painter of Sign' and 'Untouchable' by Markus Hoffmann
Cover of the book Was Evans-Pritchard a Structural-Functionalist? by Markus Hoffmann
Cover of the book Kosten und Nutzen von Portalen im Unternehmen by Markus Hoffmann
Cover of the book The problems of international auditing harmonisation by Markus Hoffmann
Cover of the book Coherence and the textual function in 'The curious incident of the dog in the night-time' by Markus Hoffmann
Cover of the book The internationalisation of English and it's impact on EFLT by Markus Hoffmann
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy