Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

Business & Finance, Marketing & Sales, Research
Cover of the book Socio-Economic Perspectives on Consumer Engagement and Buying Behavior by , IGI Global
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Author: ISBN: 9781522521419
Publisher: IGI Global Publication: January 18, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522521419
Publisher: IGI Global
Publication: January 18, 2017
Imprint: Business Science Reference
Language: English

In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

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