Stakeholder Mapping for Krispy Kreme Doughnuts Inc.

Business & Finance, Entrepreneurship & Small Business, New Business Enterprises
Cover of the book Stakeholder Mapping for Krispy Kreme Doughnuts Inc. by Irene Anne McLaughlin, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Irene Anne McLaughlin ISBN: 9783668258556
Publisher: GRIN Verlag Publication: July 13, 2016
Imprint: GRIN Verlag Language: English
Author: Irene Anne McLaughlin
ISBN: 9783668258556
Publisher: GRIN Verlag
Publication: July 13, 2016
Imprint: GRIN Verlag
Language: English

Essay from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 82%, University of Ulster, course: BSc Business Studies, language: English, abstract: The UK 'Fast Food' or Quick Service Restaurant (QSR) industry was worth £33.5bn in 2014. Krispy Kreme (KK) is a leading branded retailer and wholesaler of doughnuts and baked goods and has recently been voted one of the most reputable QSR restaurants, despite a poor corporate governance history. KK's business includes the ownership and franchise of KK stores espousing good relationships with employees and the community via a variety of projects. This report analyses KK stakeholder relationships and compares the rhetoric to reality. KK's history consists of company stores, domestic and international franchises plus the supply of doughnut ingredients and machinery. Independent franchisees contributed 34% of total revenues for 2015. Failure of franchisees to successfully operate could materially affect reputation and profits, as the public view actions taken by franchisees as those undertaken by KK.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 82%, University of Ulster, course: BSc Business Studies, language: English, abstract: The UK 'Fast Food' or Quick Service Restaurant (QSR) industry was worth £33.5bn in 2014. Krispy Kreme (KK) is a leading branded retailer and wholesaler of doughnuts and baked goods and has recently been voted one of the most reputable QSR restaurants, despite a poor corporate governance history. KK's business includes the ownership and franchise of KK stores espousing good relationships with employees and the community via a variety of projects. This report analyses KK stakeholder relationships and compares the rhetoric to reality. KK's history consists of company stores, domestic and international franchises plus the supply of doughnut ingredients and machinery. Independent franchisees contributed 34% of total revenues for 2015. Failure of franchisees to successfully operate could materially affect reputation and profits, as the public view actions taken by franchisees as those undertaken by KK.

More books from GRIN Verlag

Cover of the book Zubereitung einer Mayonnaise (Unterweisung Koch / Köchin) by Irene Anne McLaughlin
Cover of the book Die Bedeutung der Aktie und die Rechtsstellung des Aktionärs by Irene Anne McLaughlin
Cover of the book Ergebnisse und Beispiele aus dem Bundes- und Landeswettbewerb 'Unser Dorf hat Zukunft' by Irene Anne McLaughlin
Cover of the book Humor und Therapie aus integrativ-personzentrierter Perspektive by Irene Anne McLaughlin
Cover of the book Erziehen ist eine Kunst. Gestaltpädagogik in der Jugendhilfe by Irene Anne McLaughlin
Cover of the book Racism, Monstrosity and Labeling. Crane's 'The Monster' and Shelley's 'Frankenstein' by Irene Anne McLaughlin
Cover of the book Der Kreuzzug Friedrichs by Irene Anne McLaughlin
Cover of the book Eugenik und die Frauenbewegung by Irene Anne McLaughlin
Cover of the book Vergleich der Sprachstandsdiagnoseinstrumente SISMIK und Fit in Deutsch by Irene Anne McLaughlin
Cover of the book Straßenumbenennungen in Leipzig zur Zeit der SBZ und DDR by Irene Anne McLaughlin
Cover of the book Das Spannungsfeld der Diamesie by Irene Anne McLaughlin
Cover of the book Nestlé - Eine Analyse der Wettbewerbsvorteile im Vergleich zu Danone und Unilever by Irene Anne McLaughlin
Cover of the book Besserer Unterricht durch Schülerfeedback. Chancen und Vorbehalte im Überblick by Irene Anne McLaughlin
Cover of the book Arbeitszeugnisse - Ein Qualitätsmerkmal? by Irene Anne McLaughlin
Cover of the book Soziale und ethische Aspekte der Einführung des Diphtherieheilserums nach Behring und Ehrlich by Irene Anne McLaughlin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy