Stickier Marketing

How to Win Customers in a Digital Age

Business & Finance, Marketing & Sales, Customer Service, Business Reference, Business Communication
Cover of the book Stickier Marketing by Grant Leboff, Kogan Page
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Author: Grant Leboff ISBN: 9780749471095
Publisher: Kogan Page Publication: February 3, 2014
Imprint: Kogan Page Language: English
Author: Grant Leboff
ISBN: 9780749471095
Publisher: Kogan Page
Publication: February 3, 2014
Imprint: Kogan Page
Language: English

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

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