Sales and Marketing Channels

How to Build and Manage Distribution Strategy

Business & Finance, Management & Leadership, Planning & Forecasting, Marketing & Sales
Cover of the book Sales and Marketing Channels by Julian Dent, Michael White, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Julian Dent, Michael White ISBN: 9780749482152
Publisher: Kogan Page Publication: April 3, 2018
Imprint: Kogan Page Language: English
Author: Julian Dent, Michael White
ISBN: 9780749482152
Publisher: Kogan Page
Publication: April 3, 2018
Imprint: Kogan Page
Language: English

Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. The third edition of ***Distribution Channels***re-positions itself as Sales and Marketing Channels, placing market access at the heart of business and marketing strategy. This global bestseller delivers a rational economic framework to analyze, plan and manage profitable channels to market. It addresses emerging business models and buying behaviours with practical steps, ensuring maximum leverage of channel partners at every stage of the go-to-market process.

Sales and Marketing Channels, a fully-revised third edition, takes a multi-sector approach with an entire new series of specialist sections for application to any business. This efficient structure extracts tangible commercial value from partner relationships, integrating innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Updates include the impact of cloud technology, advancing consumer channels, monetizing the distribution of intellectual property and the evolving 'gig economy', led by Uber and Deliveroo. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources are an essential toolkit for strategizing new and existing routes to market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. The third edition of ***Distribution Channels***re-positions itself as Sales and Marketing Channels, placing market access at the heart of business and marketing strategy. This global bestseller delivers a rational economic framework to analyze, plan and manage profitable channels to market. It addresses emerging business models and buying behaviours with practical steps, ensuring maximum leverage of channel partners at every stage of the go-to-market process.

Sales and Marketing Channels, a fully-revised third edition, takes a multi-sector approach with an entire new series of specialist sections for application to any business. This efficient structure extracts tangible commercial value from partner relationships, integrating innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Updates include the impact of cloud technology, advancing consumer channels, monetizing the distribution of intellectual property and the evolving 'gig economy', led by Uber and Deliveroo. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources are an essential toolkit for strategizing new and existing routes to market.

More books from Kogan Page

Cover of the book The Aptitude Test Workbook: Discover Your Potential and Improve Your Career Options with Practice Psychometric Tests by Julian Dent, Michael White
Cover of the book The Complete Personality Assessment by Julian Dent, Michael White
Cover of the book Brand Protection in the Online World by Julian Dent, Michael White
Cover of the book Building the Agile Business through Digital Transformation by Julian Dent, Michael White
Cover of the book A Study Manual of Professional Competence in Road Haulage by Julian Dent, Michael White
Cover of the book Adland by Julian Dent, Michael White
Cover of the book Coaching Presence by Julian Dent, Michael White
Cover of the book You.com by Julian Dent, Michael White
Cover of the book A Guide to Open Innovation and Crowdsourcing by Julian Dent, Michael White
Cover of the book The Coach's Coach by Julian Dent, Michael White
Cover of the book Innovation by Julian Dent, Michael White
Cover of the book The Graduate Psychometric Test Workbook by Julian Dent, Michael White
Cover of the book Learning Technologies in the Workplace by Julian Dent, Michael White
Cover of the book Managing the Retail Supply Chain by Julian Dent, Michael White
Cover of the book Global Logistics by Julian Dent, Michael White
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy