Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

The Truth About the 100 Biggest Branding Mistakes of All Time

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig, Kogan Page
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Author: Matt Haig ISBN: 9780749463007
Publisher: Kogan Page Publication: May 3, 2011
Imprint: Kogan Page Language: English
Author: Matt Haig
ISBN: 9780749463007
Publisher: Kogan Page
Publication: May 3, 2011
Imprint: Kogan Page
Language: English

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

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