Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book Strategic Management and Online Selling by Susanne Royer, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Susanne Royer ISBN: 9781134270446
Publisher: Taylor and Francis Publication: April 15, 2013
Imprint: Routledge Language: English
Author: Susanne Royer
ISBN: 9781134270446
Publisher: Taylor and Francis
Publication: April 15, 2013
Imprint: Routledge
Language: English

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

More books from Taylor and Francis

Cover of the book The Economics of Urban Property Markets by Susanne Royer
Cover of the book Cost-Benefit Analysis by Susanne Royer
Cover of the book Healthy Urban Planning by Susanne Royer
Cover of the book Phenomenology as Qualitative Research by Susanne Royer
Cover of the book Green Festival Reader by Susanne Royer
Cover of the book Psychological Criminology by Susanne Royer
Cover of the book Behaviour Management in the Classroom by Susanne Royer
Cover of the book Memory Search By A Memorist by Susanne Royer
Cover of the book Language, Culture, and Teaching by Susanne Royer
Cover of the book Latino/Hispanic Liaisons and Visions for Human Behavior in the Social Environment by Susanne Royer
Cover of the book Civil Code of the Russian Federation: Pt. 3: With Amendments to the First and Second Parts by Susanne Royer
Cover of the book In the Nature of Cities by Susanne Royer
Cover of the book Myth and Madness by Susanne Royer
Cover of the book The Future of Translation Technology by Susanne Royer
Cover of the book Metapsychological Perspectives on Psychic Survival by Susanne Royer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy