Strategic Marketing in Fragile Economic Conditions

Business & Finance, Economics, Economic Conditions, Marketing & Sales
Cover of the book Strategic Marketing in Fragile Economic Conditions by , IGI Global
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Author: ISBN: 9781466662346
Publisher: IGI Global Publication: June 30, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466662346
Publisher: IGI Global
Publication: June 30, 2014
Imprint: Business Science Reference
Language: English

In a time of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically analyze their position in the market and implement new marketing plans. Strategic Marketing in Fragile Economic Conditions provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis. A timely and relevant scholarly resource, this publication is of use to business professionals, academicians, researchers, and graduate students aiming to stay abreast of the latest theories, research, and strategic models for business success during difficult economic times.

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In a time of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically analyze their position in the market and implement new marketing plans. Strategic Marketing in Fragile Economic Conditions provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis. A timely and relevant scholarly resource, this publication is of use to business professionals, academicians, researchers, and graduate students aiming to stay abreast of the latest theories, research, and strategic models for business success during difficult economic times.

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