Strategic Marketing in Tourism Services

Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book Strategic Marketing in Tourism Services by , Emerald Group Publishing Limited
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781780520711
Publisher: Emerald Group Publishing Limited Publication: May 10, 2012
Imprint: Emerald Group Publishing Limited Language: English
Author:
ISBN: 9781780520711
Publisher: Emerald Group Publishing Limited
Publication: May 10, 2012
Imprint: Emerald Group Publishing Limited
Language: English

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. "Strategic Marketing in Tourism Services" focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism subsector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. "Strategic Marketing in Tourism Services" focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism subsector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.

More books from Emerald Group Publishing Limited

Cover of the book Tourism and Hospitality Management by
Cover of the book Entrepreneurial Action by
Cover of the book Health Information Technology in the International Context by
Cover of the book Research on Preparing Inservice Teachers to Work Effectively with Emergent Bilinguals by
Cover of the book Challenges For the Trade in Central and Southeast Europe by
Cover of the book Research in Economic History by
Cover of the book Effective Teaching for Managers by
Cover of the book Communication and Information Technologies Annual by
Cover of the book Macroeconomic Analysis and International Finance by
Cover of the book Transforming Troubled Lives by
Cover of the book Sociology Looking at Disability by
Cover of the book Case Study Research by
Cover of the book Experiments in Macroeconomics by
Cover of the book Enterprising Places by
Cover of the book Digital Humanities by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy