Strategic Perspectives in Destination Marketing

Business & Finance, Marketing & Sales, Research
Cover of the book Strategic Perspectives in Destination Marketing by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522559085
Publisher: IGI Global Publication: August 17, 2018
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522559085
Publisher: IGI Global
Publication: August 17, 2018
Imprint: Business Science Reference
Language: English

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

More books from IGI Global

Cover of the book Analyzing the Role of Citizen Science in Modern Research by
Cover of the book Nuclear Power Plant Instrumentation and Control Systems for Safety and Security by
Cover of the book Handbook of Research on Strategic Business Infrastructure Development and Contemporary Issues in Finance by
Cover of the book Medical and Educational Perspectives on Nonverbal Learning Disability in Children and Young Adults by
Cover of the book Advanced Research and Trends in New Technologies, Software, Human-Computer Interaction, and Communicability by
Cover of the book Handbook of Research on Solar Energy Systems and Technologies by
Cover of the book Integrating Touch-Enabled and Mobile Devices into Contemporary Mathematics Education by
Cover of the book Effective Methods for Modern Healthcare Service Quality and Evaluation by
Cover of the book Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace by
Cover of the book Teaching through Multi-User Virtual Environments by
Cover of the book Global Perspectives on Youth Gang Behavior, Violence, and Weapons Use by
Cover of the book ICTs for Mobile and Ubiquitous Urban Infrastructures by
Cover of the book Enterprise Architecture for Connected E-Government by
Cover of the book Rethinking Machine Ethics in the Age of Ubiquitous Technology by
Cover of the book Educational, Psychological, and Behavioral Considerations in Niche Online Communities by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy