Strategic Perspectives in Destination Marketing

Business & Finance, Marketing & Sales, Research
Cover of the book Strategic Perspectives in Destination Marketing by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522559085
Publisher: IGI Global Publication: August 17, 2018
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522559085
Publisher: IGI Global
Publication: August 17, 2018
Imprint: Business Science Reference
Language: English

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

More books from IGI Global

Cover of the book Handbook of Research on Trends and Future Directions in Big Data and Web Intelligence by
Cover of the book Information Quality and Governance for Business Intelligence by
Cover of the book Handbook of Research on Solar Energy Systems and Technologies by
Cover of the book Electronic Nose Technologies and Advances in Machine Olfaction by
Cover of the book Handbook of Research on Educational Technology Integration and Active Learning by
Cover of the book Advanced Nanomaterials for Water Engineering, Treatment, and Hydraulics by
Cover of the book Multi-Disciplinary Advancement in Open Source Software and Processes by
Cover of the book Nuclear Power Plant Instrumentation and Control Systems for Safety and Security by
Cover of the book Global Perspectives on Social Media in Tertiary Learning and Teaching by
Cover of the book Authors, Copyright, and Publishing in the Digital Era by
Cover of the book Ethical Technology Use, Policy, and Reactions in Educational Settings by
Cover of the book Handbook of Research on Computational and Systems Biology by
Cover of the book Quantum-Inspired Intelligent Systems for Multimedia Data Analysis by
Cover of the book Model-Driven Domain Analysis and Software Development by
Cover of the book Agricultural and Environmental Informatics, Governance and Management by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy