Strategic Planning

A Practical Guide for Competitive Success

Business & Finance, Management & Leadership, Planning & Forecasting, Leadership
Cover of the book Strategic Planning by , Emerald Group Publishing Limited
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Author: ISBN: 9781780525211
Publisher: Emerald Group Publishing Limited Publication: January 11, 2012
Imprint: Emerald Group Publishing Limited Language: English
Author:
ISBN: 9781780525211
Publisher: Emerald Group Publishing Limited
Publication: January 11, 2012
Imprint: Emerald Group Publishing Limited
Language: English

An exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical, this book embodies the Association for Strategic Planning's "Think-Plan-Act" rubric. It emphasises the pervasive role of strategic thinking in strategic planning, including searching for better strategies, business models, and opportunities. This includes monitoring changes in the external environment: the firm's industry and competitors, markets, and general environment. The book also provides original and proven techniques to develop viable strategic alternatives, as well as many other useful analytical tools. Unique software enables a full analysis of a firm's financial performance and condition as well as a full strategic analysis, thus integrating everything presented in the book and providing an opportunity to practice doing a strategic analysis. Includes examples of real companies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

An exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical, this book embodies the Association for Strategic Planning's "Think-Plan-Act" rubric. It emphasises the pervasive role of strategic thinking in strategic planning, including searching for better strategies, business models, and opportunities. This includes monitoring changes in the external environment: the firm's industry and competitors, markets, and general environment. The book also provides original and proven techniques to develop viable strategic alternatives, as well as many other useful analytical tools. Unique software enables a full analysis of a firm's financial performance and condition as well as a full strategic analysis, thus integrating everything presented in the book and providing an opportunity to practice doing a strategic analysis. Includes examples of real companies.

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