Strategic Pricing for the Arts

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities, Marketing & Sales
Cover of the book Strategic Pricing for the Arts by Michael Rushton, Taylor and Francis
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Author: Michael Rushton ISBN: 9781134682669
Publisher: Taylor and Francis Publication: July 11, 2014
Imprint: Routledge Language: English
Author: Michael Rushton
ISBN: 9781134682669
Publisher: Taylor and Francis
Publication: July 11, 2014
Imprint: Routledge
Language: English

With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? When does it make sense to partner with organizations to offer discounts?

Arts managers, whether working in the performing arts, museums or festivals, and whether in the commercial, non-profit, or state sector, need to make informed decisions on the prices they set. This accessible text provides the first concise, practical, non-technical guide for setting prices in the arts industry.

Offering a practical introduction to pricing, this book is perfectly suited to students studying arts management /administration as well as new managers working in the creative and cultural industries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? When does it make sense to partner with organizations to offer discounts?

Arts managers, whether working in the performing arts, museums or festivals, and whether in the commercial, non-profit, or state sector, need to make informed decisions on the prices they set. This accessible text provides the first concise, practical, non-technical guide for setting prices in the arts industry.

Offering a practical introduction to pricing, this book is perfectly suited to students studying arts management /administration as well as new managers working in the creative and cultural industries.

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