Strategic Tools and Methods for Promoting Hospitality and Tourism Services

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Strategic Tools and Methods for Promoting Hospitality and Tourism Services by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466697638
Publisher: IGI Global Publication: January 7, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466697638
Publisher: IGI Global
Publication: January 7, 2016
Imprint: Business Science Reference
Language: English
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

More books from IGI Global

Cover of the book Advanced Methodologies and Technologies in Library Science, Information Management, and Scholarly Inquiry by
Cover of the book Practice and Progress in Social Design and Sustainability by
Cover of the book Online Multimedia Advertising by
Cover of the book Exploring the Collective Unconscious in the Age of Digital Media by
Cover of the book Comparative Perspectives on Civil Religion, Nationalism, and Political Influence by
Cover of the book Innovations, Standards and Practices of Web Services by
Cover of the book Technology Adoption and Social Issues by
Cover of the book Social Development and High Technology Industries by
Cover of the book Handbook of Research on Science Education and University Outreach as a Tool for Regional Development by
Cover of the book Effective Solutions to Pollution Mitigation for Public Welfare by
Cover of the book Exploring the Convergence of Big Data and the Internet of Things by
Cover of the book MAX Phases and Ultra-High Temperature Ceramics for Extreme Environments by
Cover of the book Analysis and Applications of Lattice Boltzmann Simulations by
Cover of the book Novel Design and Applications of Robotics Technologies by
Cover of the book Risk Management Strategies in Public-Private Partnerships by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy