Strategies in Sports Marketing

Technologies and Emerging Trends

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Strategies in Sports Marketing by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466659964
Publisher: IGI Global Publication: April 30, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466659964
Publisher: IGI Global
Publication: April 30, 2014
Imprint: Business Science Reference
Language: English

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

More books from IGI Global

Cover of the book Cases on Consumer-Centric Marketing Management by
Cover of the book Supporting Multiculturalism in Open and Distance Learning Spaces by
Cover of the book Multimedia Networking and Coding by
Cover of the book Multimedia Information Hiding Technologies and Methodologies for Controlling Data by
Cover of the book Gaming and Technology Addiction by
Cover of the book Developments in Intelligent Agent Technologies and Multi-Agent Systems by
Cover of the book Powering the Internet of Things With 5G Networks by
Cover of the book Digital Initiatives for Literacy Development in Elementary Classrooms by
Cover of the book Standardization of Financial Reporting and Accounting in Latin American Countries by
Cover of the book Pervasive Computing and Communications Design and Deployment by
Cover of the book Emerging Perspectives on the Mobile Content Evolution by
Cover of the book Cognitively Informed Intelligent Interfaces by
Cover of the book Engineering Creative Design in Robotics and Mechatronics by
Cover of the book Virtual Learning Environments by
Cover of the book Impacts of Faith-Based Decision Making on the Individual-Level Legislative Process by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy