Strategy Beyond Markets

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book Strategy Beyond Markets by Brian Silverman, Emerald Group Publishing Limited
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Brian Silverman ISBN: 9781786350190
Publisher: Emerald Group Publishing Limited Publication: April 27, 2016
Imprint: Emerald Group Publishing Limited Language: English
Author: Brian Silverman
ISBN: 9781786350190
Publisher: Emerald Group Publishing Limited
Publication: April 27, 2016
Imprint: Emerald Group Publishing Limited
Language: English

Strategy Beyond Markets examines how the strategies employed by firms affect long run value. Scholars in this field focus their attention on firm interactions with entities other than the firm's primary market stakeholders. These stakeholders include international NGOs, environmental groups, local communities, regulators, politicians and the courts. This book is organized around three themes: Public politics, private politics, and integrated political strategy. In public politics, firms use sophisticated instruments (e.g., campaign funding, committee participation) to influence local, national, and international political environments. In private politics, firms work closely with NGOs and other special interest groups to preempt unfavorable policy, react swiftly to crises, and proactively develop socially responsible strategies. Additionally, firms that are heavily influenced by politics are more likely to craft integrated political strategy as part of a more comprehensive plan. This special issue comprises papers from preeminent scholars including David Baron, Jean-Philippe Bonardi, Daniel Diermeier, Thomas Lyon, John Maxwell, Ken Shotts, and Dennis Yao.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Strategy Beyond Markets examines how the strategies employed by firms affect long run value. Scholars in this field focus their attention on firm interactions with entities other than the firm's primary market stakeholders. These stakeholders include international NGOs, environmental groups, local communities, regulators, politicians and the courts. This book is organized around three themes: Public politics, private politics, and integrated political strategy. In public politics, firms use sophisticated instruments (e.g., campaign funding, committee participation) to influence local, national, and international political environments. In private politics, firms work closely with NGOs and other special interest groups to preempt unfavorable policy, react swiftly to crises, and proactively develop socially responsible strategies. Additionally, firms that are heavily influenced by politics are more likely to craft integrated political strategy as part of a more comprehensive plan. This special issue comprises papers from preeminent scholars including David Baron, Jean-Philippe Bonardi, Daniel Diermeier, Thomas Lyon, John Maxwell, Ken Shotts, and Dennis Yao.

More books from Emerald Group Publishing Limited

Cover of the book Essays in Honor of Aman Ullah by Brian Silverman
Cover of the book Family and Health by Brian Silverman
Cover of the book Deep Knowledge of B2B Relationships Within and Across Borders by Brian Silverman
Cover of the book Production, Consumption, Business and the Economy by Brian Silverman
Cover of the book Inquiry-Based Learning for Science, Technology, Engineering, and Math (STEM) Programs by Brian Silverman
Cover of the book Understanding the Relationship Between Networks and Technology, Creativity and Innovation by Brian Silverman
Cover of the book Misbehavior Online in Higher Education by Brian Silverman
Cover of the book Advances in Business and Management Forecasting by Brian Silverman
Cover of the book Mechanisms, Roles and Consequences of Governance by Brian Silverman
Cover of the book The Astructural Bias Charge by Brian Silverman
Cover of the book Research on Professional Responsibility and Ethics in Accounting by Brian Silverman
Cover of the book Tourism and Hospitality Management by Brian Silverman
Cover of the book Global Leadership for Social Justice by Brian Silverman
Cover of the book Decentering Social Theory by Brian Silverman
Cover of the book Advances in Management Accounting by Brian Silverman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy